The Green Energy & Transportation (G.E.T.) show is the first public exhibition to empower consumers to get thinking green! The G.E.T. show will be an engaging, educational and an entertaining experience for just about anyone.
Conduit Solutions was initially engaged to aid in the development of the strategic direction of this new consumer exhibition. Almost immediately, it was determined that the breadth of the project required much more involvement than originally anticipated.
Subsequently, Conduit Solutions entered into a joint venture, and was instrumental in developing the marketing message, all collateral and content for the show, in addition to leading the sales and media front. The inaugural event was a success, with over 80 exhibitors and 5000 attendees.
Small, or large, Conduit Solutions is able to respond. Whether a one-off project, or a joint venture, we have the resources and capabilities to consistently deliver results.
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Couple Makeover - Every issue a lucky couple wins an amazing fashion, style, and life makeover held and photographed at a fabulous resort. Advertisers were offered a complete promotional package that included exclusive sponsorship in their segment (i.e. LOreal style, Point Zero fashion), product placement, an advertorial write-up, reader survey, online coverage and advertising in 2 Magazine.
As the National Account Manager, I (Jason Daley - President of Conduit Solutions) actively managed relationships with 50 accounts of advertisers and media agencies. I also played a major role in the sales development and creation of promotional programs for advertisers. I recommended that a successful promotion (Room makeover) be developed into an ongoing series, and that additional advertisers be brought on board to broaden the appeal while at the same time being flexible enough to be tailored to individual client needs. Proving right, I sold top brand-name advertisers, such as Redken, Point Zero clothing, and Club Med into the couple makeover program, which remains one of 2 Magazine's most successful advertising vehicles.
Conduit Solutions can think through your advertising proposals and subsequently do the work to get the sales.
Case Study: 2 Magazine - Couple Makeover Campaign
www.ucreatecomics.com is Canada's premiere comic development bank. If you want to break into the comics market by trying your hand at writing, artwork or even investing in the development of a comic intellectual property, this is the company to do it.
The landing page of UCreate Comics displays a professional multi-media video designed and created by the expert production team at Conduit Solutions. The site layout was custom built by our talented graphic designers, and reflects the sleek, comic-book feel our clients required.
Conduit Solutions can customize your website according to your needs. Tell us what you're looking for, and we'll make it happen! We'll work with you to realize your vision, and build you a first-rate professional website that will amaze your clients, and put your competition to shame.
Conduit Solutions was enganged to prepare a sales tool to allow for passive communication of ETAZO's valuable service and its applications to various client verticals. We determined that an automated slide deck would engage the consumer to make further inquiries and develop sales leads.
Conduit Solutions is able to determine a strategic direction and find the most suitable freelance service providers to execute on our recommended strategies. We respond dynamically to changing circumstances and customer expectations.
EDAY is an exciting Telecom/IT services company based in the heart of Canada’s high technology capital – EDAY’s Network solutions span the full lifecycle of your network. With specific focus on emerging and VoIP convergent technologies, our lifecycle-based service portfolio incorporates business analysis, network assessment, design, implementation, project management, technical support, and operational management of your complex network infrastructure.
Conduit Solutions was engaged to develop marketing collateral for EDAY, but identified a distinct need for a new brand that was aligned with the technology companies that they were targeting. A new logo and brand system was developed and implemented immediately.
Conduit Solutions is a strategic partner, not only delivering what you want and request, but going beyond your expectations to provide you our expert guidance and experience.
Sample: EDAY Technologies Branding
Case Study: EDAY Software Collateral
Company: Meriton Networks is an optical wavelength networking equipment developer for the communications industry.
Challenge: With a new product ready to launch, Meriton’s President, Mike Gassewitz, set out a 100-Day corporate wide plan to reach the next major milestone of a client product trial with a Tier 1 communications carrier. My pivotal role was to initiate relationships and build awareness.
Analysis: Such a complex task required strategic planning combined with flawless execution. First step, I performed market and industry (analyst) research in conjunction with a competitive analysis to fully understand the competitive playing field. A thorough process of identifying potential clients and key decision makers followed this.
Action: With management buy-in, I devised a multi-faceted advertising campaign targeted at a select number of key senior decision makers at 29 Tier 1 communication carriers.
AD Campaign:
Challenge: To create a tradeshow booth that was truly exceptional, functional, and that conveys the key corporate messages. Just as important, this was the Meriton’s first official tradeshow exhibition and the launch of their first product in the market. (Supercomm 2002, Atlanta) Analysis: I performed an internal needs analysis to determine the technical and functional requirements for the booth. Externally, I interviewed and evaluated potential suppliers to develop a short list of invited bidders. To be as objective as possible, I created an extensive creative brief, a request for proposal (RFP), and evaluation matrix in which to make our selection.
Action: The tradeshow project required the co-ordination of many critical and concurrent activities, in addition to, actively managing project milestones, deadlines, resources and staff.
1) Booth Design & Production: Overseeing the production of the winning design build and keeping track of the revision and resource requests.
2) Logistics: Adhered to strict requirements from manpower to electrical power, and booth construction to timetable de-construction. In addition, staff and booth services were booked and scheduled, while critical path elements were triple-checked.
3) Promotion: A comprehensive advertising campaign was executed in advance of the tradeshow to solidify client meetings and promote the company’s product launch.
4) Travel & Shipping: Determining the itinerary for up to 20 persons plus all the paperwork and approvals needed for cross-border shipping of hundreds of thousands worth of communications equipment.
The following case studies offer a detailed description of the business challenge approach and result of an engagement with Conduit Solutions.
Click these links to view a PDF version of the case study.
Welcome to our client portfolio. You can view below a select number of our projects that exemplify our excellence in developing innovative marketing and sales programs, and the success it has brought our clients.
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