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Conduit Blog
Think? DO! Marketing & Sales Development
Wednesday, September 24, 2008
Guerilla Marketing
Sept 24th - Special Presentation for ACE Entrepreneurship
Carleton University, Sprott School of Business
Oct. 21st - Special Learning Seminar
OCRI Entrepreneurship Centre, City Hall
Wednesday, September 24, 2008
Trust in Advertising
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
Conducted twice-a-year among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East, Nielsen most recently surveyed consumers on their attitudes toward thirteen types of advertising – from conventional newspaper and television ads to branded web sites and consumer-generated content.
The Nielsen survey found that overall, consumers trust other consumers above all else! (Word of Mouth!) 78% of respondents said they trusted - either completely or somewhat – the recommendation of other consumers. Newspapers followed up respectfully at 63% and online postings (Blogs!) with 61%.
Excerpt from Global Neilson consumer report, "Trust in Advertising"
Thursday, July 10, 2008
3C's of PR
Client side tips: the 3 C's of PR
Construct a Pitch that is pertinent and appropriate to the media source being sought after for editorial support. Provide a message that fits the medium!
Commitment comes from both sides of the PR equation, clients & PR reps must be available, flexible and accomodating so that your media channel can commit to putting out your story.
Consult or provide counsel to your media channel when asked, don't tell. Just make certain that your press release, media kit and story pitch say everything you wish, right from the get go.
Wednesday, March 26, 2008
Creative Catalyst Agency
I started Conduit Solutions almost 4 years ago to truly help out entrepreneurs with Strategy, Marketing, Sales - both in the broad and very specific sense, right on down to the fact that I like to get in there and roll up my sleeves and work alongside the owner & operators of new businesses, Small/Home office (SOHOs), and Small/Medium entreprise (SMEs).
I serve up the best of my work or my network of genuises along the lines of Creative, Communications, & Connections!
Please check out my website and let me know if either you or someone you know needs a hand growing to the next level, no business too small or in a particular industry. My interests and abilities run across the gamut... it's just what I do!
www.conduit-solutions.com
Tuesday, March 11, 2008
Conduit Principles
"Love what you do, by doing what you love... Integrity should not be sold, at any price... Respect people, and they will respect you... " all are lasting messages that my grandfather would have said to me.
I now apply these principles in the operation of my business, simply by working only on projects that I can be passionate about, by always telling it straight, and by respecting and nurturing client and partner relationships.
Conduit Solutions - Think? Do!
Wednesday, February 13, 2008
Media Momentum
Building a media campaign is equivalent to rolling a rock up an incline sweating it out in order to reach the pinnacle, and then finally pushing it over for the long tail of success.
When plotting out your plan of action, it's important to build in intensifying points of reference to get media on board. This might be as simple as,"XYZ news is covering this event", or it might involve more complicated tasks such as assembling a slate of important people for an interview or a conference panel discussion.
The ultimate goal is to build a genuine sense of urgency and that the momentum is a by-product of sustained audience interest.
Tuesday, January 22, 2008
Pitch Oscar Winning Producer at Filmmaking Bootcamp
Veteran Hollywood Producer Larry Meistrich Offers Opportunity of a Lifetime to Learn the Trade and Pitch Ideas to be Produced from a $250 Million Fund
Full details are here:
http://www.facebook.com/event.php?eid=6068494665
This Entertainment Weekly story explains it all! http://www.ew.com/ew/article/0,,20169962,00.html
Register: www.filmboot.com
Thursday, January 17, 2008
Client Philosophy
Sales may make the world go round... true in a sense, but that doesn't bode well with my client business philosophy.
When I engage prospective clients about growing their business or executing a project I need determine how I can get involved, not in a transactional sense, but in a personal sense, whether I can share their passion and belief.
In my quest to be a creative catalyst, my decision process is simple, can I be passionate about my clients business or project and deliver results far beyond what they can achieve on their own. If the answer is a definitive yes, then I'll be working with the client hand and hand to reach new heights and loving it!!
Saturday, January 12, 2008
Podcast
In this podcast with Action Strategies Director, Mark Buzan, and I discuss the often confusing line between where marketing, public relations, and sales intersect. Throughout, the importance of creatively thinking outside convention is stressed to ensure results. The client example of the "SalesInterns.com is given as a case study.
Wednesday, January 9, 2008
Creative Catalyst
I am a self described Creative Catalyst. Now, what is that you might ask?
Think? I don't quite consider myself to be a full fledge consultant, because I dislike paperwork. Especially, to justify the work that I do for my clients. You see, expert knowledge (including mine) is only valuable if applied and matched to results, as opposed to a nicely bound binder that sits on a shelf.
DO! You see, I'm a thinker, a creator, a strategist, and a communicator but I am more importantly a Do-er (aka. DO!) as in to get results, to fulfill goals and sometimes even dreams.
The synergy equation truly applies here...
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Client Idea / Project / Business
X Conduit Expertise / Passion / Action
= Results / Acceleration / Fulfillment
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Why is this? Quite simply, I have to be passionate and interested in the work that I do. My client projects are based on creative collaboration, genuine interest, shared passion and an abundance of energy to achieve results. It's not too surprising that this translates very well into business development, sales growth, creative campaigns, and achieving the unexpected.
I invite you to take a look through my portfolio to see examples of how I have forged a creative ways of engaging my clients in their businesses. http://www.conduit-solutions.com/portfolio.jsf
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