Sales may make the world go round... true in a sense, but that doesn't bode well with my client business philosophy.
When I engage prospective clients about growing their business or executing a project I need determine how I can get involved, not in a transactional sense, but in a personal sense, whether I can share their passion and belief.
In my quest to be a creative catalyst, my decision process is simple, can I be passionate about my clients business or project and deliver results far beyond what they can achieve on their own. If the answer is a definitive yes, then I'll be working with the client hand and hand to reach new heights and loving it!!