Conduit BlogThink? DO! Marketing & Sales Development

Client side tips: the 3 C's of PR 

Construct a Pitch that is pertinent and appropriate to the media source being sought after for editorial support.  Provide a message that fits the medium! 

Commitment comes from both sides of the PR equation, clients & PR reps must be available, flexible and accomodating so that your media channel can commit to putting out your story. 

Consult or provide counsel to your media channel when asked, don't tell.   Just make certain that your press release, media kit and story pitch say everything you wish, right from the get go.

Building a media campaign is equivalent to rolling a rock up an incline sweating it out in order to reach the pinnacle,  and then finally pushing it over for the long tail of success.

When plotting out your plan of action, it's important to build in intensifying points of reference to get media on board.  This might be as simple as,"XYZ news is covering this event", or it might involve more complicated tasks such as assembling a slate of important people for an interview or a conference panel discussion. 

The ultimate goal is to build a genuine sense of urgency and that the momentum is a by-product of sustained audience interest.