Conduit BlogThink? DO! Marketing & Sales Development

Ian Sanders "In this scrambled up world of work there are no rules and few walls. And that means the key to business success is totally up for negotiation.

It’s time to rethink the best skills to have in any executive or entrepreneur’s toolbox. Forget an MBA from a flash business school, a talent for spreadsheets, or an aptitude for social networking. Think Juggle!"

http://www.changethis.com/55.01.JuggleLife

How might 2009 be a better, even brighter year for your business when there is a global financial crisis and a recession taking place?  Well, if I may suggest two resolutions to make for your business;

1) Set achievable goals to reach by the year end 

2) Take action on those goals by maintaining a monthly sales and marketing activity calendar. 

Plan for the year ahead and execute monthly.  In this way, you are keeping yourself focused on long term goals, while making decisions and taking action within the short term reality and nimbly maneuvering through the changing market conditions.

Good luck... let me know if there's somewhere I can help.

Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.

Excerpt from Global Neilson consumer report, "Trust in Advertising"

"Love what you do, by doing what you love...   Integrity should not be sold, at any price...  Respect people, and they will respect you... "  all are lasting messages that my grandfather would have said to me.

I now apply these principles in the operation of my business, simply by working only on projects that I can be passionate about, by always telling it straight, and by respecting and nurturing client and partner relationships. 

Conduit Solutions - Think? Do!

I am a self described Creative Catalyst.  Now, what is that you might ask?

Think?  I don't quite consider myself to be a full fledge consultant, because I dislike paperwork.  Especially, to justify the work that I do for my clients.  You see, expert knowledge (including mine) is only valuable if applied and matched to results, as opposed to a nicely bound binder that sits on a shelf.

DO! You see, I'm a thinker, a creator, a strategist, and a communicator but I am more importantly a Do-er (aka. DO!) as in to get results, to fulfill goals and sometimes even dreams.

The synergy equation truly applies here...

--------------------------------------------------------

Client Idea / Project / Business

X Conduit Expertise / Passion / Action   

=  Results / Acceleration / Fulfillment

Why is this?  Quite simply, I have to be passionate and interested in the work that I do.  My client projects are based on creative collaboration, genuine interest, shared passion and an abundance of energy to achieve results.  It's not too surprising that this translates very well into business development, sales growth, creative campaigns, and achieving the unexpected. 

I invite you to take a look through my portfolio to see examples of how I have forged a creative ways of engaging my clients in their businesses.  http://www.conduit-solutions.com/portfolio.jsf